Hair gadgets have progressed very little over the years, so this is a refreshing development.
But, as with all shiny pretty things, it comes at a hefty price, and I just cannot bring myself to drop 300 SGD on a beauty tool. Unless maybe I intend to curl my hair everyday (and even then, I would be better off just getting a perm). Sigh.
There are tons of this selling for waaaaaay cheaper in Gmarket (end even deal sites such as Groupon) but given the original price point and the fact that this is a popular gadget I have my doubts on the authenticity. As far as online shopping goes, if it's too good to be true, it most probably is. I did consider just getting an obvious knock-off for 50 SGD, but hair tools are not something to scrimp on, as this little lady learned (the very hard way):
The full lemming list can be viewed here.