Omotesando and FNO Tokyo 2010

So I discovered last Friday night that there was such a thing as Fashion's Night Out Tokyo and it was going to be held September 10, which was the very next day. I've only ever heard of Fashion's Night Out New York, which started last year during the recession.

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. For one night last September, in New York City and twelve other cities around the world, designers, celebrities, models, and fashion editors staged exciting, one-of-a-kind events in stores open after-hours to the public.

It was a no-brainer. I just had to go. I was planning on going to Omotesando anyway to visit the MAC store. And can I just say, I'm incredibly thankful I did not discover it while I was here last year. Otherwise I would have had to subsist on a diet of rice and salt. It's a network of shop-lined streets that never end. And it's swarming with tourists, so the sales assistants are quite fluent in English, which means they can sucker me in with sales talk. In Shinjuku, they just let me buy what I want (to prevent further conversations riddled with hand gestures), but here, they are able to suggest things I might want which I would almost always end up getting. It's the death of EQ.


I did find MAC Pro easily enough because it was on the main street. It was impossible to take a picture of the entire facade because there would always be people passing by at any given time. This is Tokyo, after all.


Louis Vuitton was right across. I can't say if I love or hate the facade but I did get my picture taken in front of it.


It's out of focus because it was hurriedly taken during the split second when no one was passing by.

FNO was scheduled to start at 6PM, and I got there around 2, so I had lots of time to explore, and I got invariably lost, since we all know I have no sense of direction whatsoever. In fact I got so lost I actually stumbled upon Christopher Nemeth, which was like in the middle of nowhere, and The Bathing Ape, which I've always been curious about. No pictures because at this point I was feeling panicky already. I'm fairly confident I could find them again, though, because that's how I learn to navigate places - by getting utterly lost.



I also thought Forever21 and H&M were located like ten blocks away from where they actually were, but I did manage to find them after walking for several billion kilometers. Was not in the mood to shop for clothes, though, so I passed.

By the time FNO started I have been walking for four hours straight, although I did get a bit of rest from time to time. There were a lot of benches along the sidewalk; the only problem is tourists always ask me for directions because I guess I so obviously look like a foreigner who probably speaks English. Now I really wish I could help them, but I'm just as lost as they are.

So I proceeded to Omotesando Hills to catch a glimpse of the fashion show, but the crowd was crazy. The only time I saw the catwalk was when I went up and down the escalators.


I managed to grab the last FNO bag from Michael Kors.


I wanted to get the pink one, tsk.

And then I did the rounds of the stores again, just to see what they were offering for FNO. They were serving cocktails in some shops, like Chanel and Dior. And there were limited edition stuff that I can't afford without selling my internal organs.

Anyhoo this is where all the EQ flew out the window:


Pictures of the loot later, because I gotta go :p

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