I saw this in Value Dollar and could not resist bringing home a pack.
I don't have much of a sweet tooth - my comfort food is french fries and potato chips, not ice cream and cake - but this I love.
I guess it's because it's free of nougat and nuts and caramel and raisins and all the crazy stuff they bombard the chocolate bar with. It's pure unadulterated fluffy chocolate-y goodness.
It's so fluffy I'm gonna die!
And hey, it's only 70 calories a bar, not that I'm counting or anything, but it lessens the guilt haha :p